The Blog
PRACTICAL ADVICE FOR SERVICE BUSINESSES WHO WANT MORE LEADS.
No marketing jargon. No 10,000-word guides nobody reads. Just short, practical posts about getting more jobs and spending less time on admin.
I Build Inbox AI for a Living. Here's How to Start for Free.
How to set up inbox AI from free Gmail tools to custom systems. What actually works, what goes wrong, and the security questions most articles skip.
2026-04-21MarketingStop Paying $83 Per Job on hipages. Here's What Smart Tradies Do Instead.
hipages costs tradies $83 per booked job, a 21% marketing tax on a $400 job. The smarter hipages alternative: build your own landing page and Google presence.
2026-04-14AI AutomationThe $90,000 Admin Problem Most Tradies Never Calculate
Australian tradies lose $40K-$90K a year doing admin instead of billing. Task-by-task cost breakdown at real tradie hourly rates, plus how automation fixes it.
2026-04-07MarketingGoogle Ads vs SEO for Tradies: Where to Spend Your First $1,000
Google Ads or SEO for your tradie business? Honest cost breakdown, head-to-head comparison table, and a framework for splitting your first $1,000.
2026-03-31AI AutomationAI Automation for Tradies: What It Costs, What It Does, and Whether It's Worth It
A plain-English guide to AI automation for Australian tradies. What it costs vs hiring, what it replaces, and whether the ROI stacks up for a trade business.
2026-03-24WebsitesHow Much Does a Tradie Website Cost in Australia? (2026 Pricing Guide)
How much does a tradie website cost in Australia? Honest 2026 pricing breakdown, comparison table, and conversion data to help you choose the right option.
2026-03-17Lead Generation78% of Jobs Go to the First Tradie Who Responds. Here's How to Be That Tradie.
78% of customers hire the first tradie who responds. Data on what slow replies cost and how to respond to leads in under 60 seconds.
2026-03-10